Customer Introduction

HOLLA Group is founded in 2016 by Eric Tao, is a fast-growing global social discovery company, mainly targeting overseas markets with its users in more than 100 countries worldwide.

HOLLA Group is aimed at accelerating the full spread of online real-time communication and helping users around the world remove physical barriers for a better connection with each other. Its core business division includes a variety of products, including HOLLA, Monkey, etc. HOLLA Group has acquired more than 100 million registered users and is exploring new business opportunities by constantly innovating.

Customer Issues

Chamet is one of the largest live streaming and 1v1 products in Southeast Asia with a large user base.

1. Illegal images of video streaming: pornographic , sexual innuendo and other risky content frequently appear during live streaming.

2. Risky contents in different languages: The diversity of languages in Southeast Asia makes it difficult for domestic moderators to understand the meaning of UGC on the platform, which increases the risk of content violation,as well as the difficulty of moderation.

Solutions

Considering user experience，with the visual model of minors and the labels of different ages, minors can be distinguished as infants, children and teenagers.Different disposal methods are adopted according to specific logic.For example,underage warning by toast,streaming cut-off, banning accounts, etc.

With the model of pornography, only the severe pornographic images are intercepted,such as nudity.

If the content of violence or terror is identified by the moderation system,human moderators will further verify it, considering user reports also.

Effect & Value

It has reduced the cost of manual age labeling by about 30%,by using the visual model and age division labels. It has improved the moderation effectiveness and reduced the risk of minors showing up.

By using the three-level labels of pornography, the moderation standard has been set up ,which has improved the moderation efficiency and empowered delicacy management.

Effective governance of the repulsive behaviors,such as malicious intimidation, playing ghost, shooting ghost pranks,etc.